Fall 2009 Semester Marketing Project:

American Marketing Association
Step 1 - SWOT Analysis
Step 2 - Segments
Step 3 - Targeting and Step 4 - Positioning
Step 5 - Objectives
Step 6 - Strategy and Step 7 - Tactics

Contact the Marketing Directors, Katie Zyra, Kevin Bosse, and Anne Schrum, if you have any questions about the marketing project or would like to join a team.