Videography and Capturing your Next Marketing Role

With 72% of customers saying that they would prefer to learn about a product or service by way of video, it comes as no surprise that more and more companies are expecting marketing candidates to come in with some videography experience. Although you may not have a chance to get behind the camera anytime soon, developing an understanding of the videography basics below will certainly make you a more attractive candidate.

Camera Shots

1. Wide shots

Wide shots are intended to provide a significant amount of context surrounding the subject. It would be especially important to set up a wide shot when showing the setting that the subject of your video will be in. You might consider using a wide shot when showing your subject walking through a city.

2. Medium shots

Medium shots are intended to provide some context around the subject. Medium shots are the most helpful when wanting to frame your subject with a background that is not distracting to the eye. You might consider using a medium shot when shooting a testimonial for a product or service.

3. Close-up shots

Close-up shots are intended to place strong emphasis on the subject of a video by completely eliminating any surrounding context. Close-up shots would prove most beneficial when trying to draw the viewer’s attention to one specific detail. You might consider using a close-up shot on someone’s skin after they have used a pore treatment.

Camera Movements

1. Pans

The most basic camera movement is called the pan, which by definition is when you move your camera from left to right or right to left. Panning your camera allows you to follow a subject or increase the audience’s awareness of what the surroundings look like. You might consider panning the camera over the audience in an auditorium to demonstrate high turnout.

2. Tilts

Tilts are an up and down or down and up movement of the camera. Tilting your camera can emphasize the height of the subject or symbolize importance and strength. You might consider tilting your camera up when at Century Tower to demonstrate its height and the strength of Gator Nation.

3. Zooms

Zooms are an in and out or out and in movement of the camera. This movement is likely the most familiar to you because it allows you to place emphasis on the subject or draw attention to a specific detail of the subject. You might consider zooming in on a rare bird that you have spotted.

You now know how to set up a shot depending on what the video commands and how to move the camera to communicate that information. Just by understanding these videography basics, you are on your way to becoming an expert content creator. The next time you have the opportunity to share an incredible moment via video, consider practicing some of the skills above. It might turn into an experience that you can discuss during future marketing interviews!