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How We Help Clients

Have you ever noticed the difference between how your voice sounds while you speak versus your recorded voice? 

Our own perspective of ourselves can be skewed. The benefit of outsourcing your marketing and design comes from the clarity someone with an outside perspective has on you and your business. We can hear and see you clearly, and from the perspective your customers! 

Why You Should Consider Sparks:

How Small Businesses Have Used Sparks:

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Created strategies to increase the amount of student recruits by 50% 


Boost Awareness

Brand Identity Design

The Curlings Group


Planned the optimization of digital channel use with a 270% ROI


Increase Customer Engagement

Capitalize on Network


Mapped out how to double her yearly client closing


Lead and Network Creation

Establish Digital Presence

Ginny's All



Rebranded the business that came from a merger, for 1 cohesive look


System for Targeting Students

Internship Program Creation

Lisa Hoover - Real Estate Agent

“I got to see myself from another point of view and was truly able to find out where I stand. Sometimes you feel like you have to take a huge leap to make a difference, but Sparks has given me the steps to take, making change very doable.”

What Clients Have Said:

Keep the fire alive. Call for some creative kindling.

If you are interested in becoming a client and growing your business like fire, fill out this interest form!   

Feel free to fill it out directly from our website or use the link provided below:

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How Sparks Delivers:

Sparks: The UF Marketing Firm consults on how to implement new marketing strategies to solve business needs. Trained teams of UF students help local Gainesville businesses to resolve their customers’ pain points and create a unified brand for the business’s public identity.

This is delivered through out 3 consultative services:

  • Campaigns:

    • Segmentation and tactics to target each market

    • Connecting the current state of business to the creation of the marketing plan

  • Growth plans:

    • Budgeting, return on investment, and financial forecast

    • Plan for the long-term goals of clients



Market Research

  • Market & Industry Analysis:
    • Survey development, focus groups, and in-depth interviews

  • ​Competitive Audit and SWOT Analysis

  • Sales Analysis (NDA approved)

    • Pricing strategies​

  • Visual and Verbal Identity: 
    • Graphic Design: mock-ups of business designs and items (merchandise, 
      packaging, etc.)

    • Branding, messaging, and communication guides

  • Content Creation:

    • Social media: strategy, mock-ups, and training

    • Event planning and other forms of engagement



Product Offerings

 Sparks: The UF Marketing Firm's takes on a limited number of clients every semester. The following are our offers and their recommended donation amount.

What does donated money go to? All funds that are donated go towards merchandise, promotional material, food at meetings, and expenses to attend AMA's Annual International Collegiate Conference.


Website Redesign


A complete overall of your personal or business website!

Mini-Case Competition


A complete overall of your personal or business website!

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