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WHERE STUDENTS GO BEYOND

An AMA Immersion Experience is taught in a 2-credit Fall course dedicated to developing real-world problem solvers through hands-on strategy, collaboration, and experiential learning while preparing students to compete in the AMA National Case Competition.

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MEET

MEET

MARIANNA INNOCENTI

DR. SWANN

HORIZON FOUNDER AND CASE DIRECTOR

AMA PROFESSOR AND CASE PROFESSOR

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LEARN MORE ABOUT

HOW WE GO BEYOND

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LEARN MORE ABOUT OUR

FOUR DEPARTMENTS. ONE VISION.

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WHY GO BEYOND THE HORZION?

Taught by UF Marketing Professor and AMA Advisor Dr. Swann
Tackle a real-world marketing case through a 2-credit course
Hands-on learning and teamwork experience in research, strategy, and the creative departments
The case is released by AMA Nationals and will be a nationwide-known brand

Horizon Applications are closed

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LEARN MORE ABOUT

OUR IMPACT

Growth & Impact

286%

Increase In Applications

AMA Nationals

Semi-Finalists 2025-2026

Honorable Mention
2024-2025

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Competitive Field

85+

Other AMA Chapters Competed

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EXPLORE

OUR PAST CASE SPONSORS

@horizon.ama

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STAY CONNECTED

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