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Our mission is the development of both our clients and our student consultants. We provide guidance for our local businesses to be as successful as possible and provide an organization for UF students to gain real-world marketing experience.

The in-house marketing firm, that is housed under the American Marketing Association University of Florida Chapter, was founded on the following principles:




Sparks Branding

Our mission and values came into consideration when designing the logo...

Alligator Eye:

The slit of an alligator eye represents the insights the firm brings to its shareholders.​ The alligator is the mascot of the University of Florida.


A bolt of electricity (or spark) wraps around the slit to form an icon, which when broken down spells out the word "SPARKS".

Dollar Sign Icon

The icon was formed to resemble a dollar sign, which represents the rich future the firm brings to its stakeholders.


As students of the University of Florida, our veins run ORANGE and BLUE, which are the two colors that come to mind when one thinks of fire. Therefore flames created by sparks are a large part of our branding.

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