UNIVERSITY OF FLORIDA'S FIRST
SPARKS: The UF Marketing Firm
WHAT MAKES US IGNITE
Our mission is the development of both our clients and our student consultants. We provide guidance for our local businesses to be as successful as possible and provide an organization for UF students to gain real-world marketing experience.
We were founded on three basic principles: learning, inclusion, and creativity. While students learn through carefully crafting marketing plans for their clients, there is also learning involved for clients. Clients get the opportunity to better understand the world of marketing through the eyes of the next generation of business Gators, a privilege that we pride ourselves on providing here at SPARKS.
HEAR FROM A FEW OF OUR
Lisa Hoover Real Estate Agent
“I got to see myself from another point of view and was truly able to find out where I stand. Sometimes you feel like you have to take a huge leap to make a difference, but SPARKS has given me the steps to take, making change very doable.”
Leah Carlson Director of Santa Fe's RC Program
“Sparks is persistent and really does their homework so that they know who to market to and how to market to them.”
UNLEASH YOUR POWER
Apply to SPARKS
Embark on a transformative journey in the realm of marketing by joining SPARKS at UF-AMA.
As a SPARKS member, you'll transcend theoretical concepts, engaging in hands-on projects and real-world campaigns that translate classroom knowledge into tangible results. This dynamic platform is not just about being a part of a marketing firm; it's a creative hub where your innovative ideas can flourish. Whether you're passionate about graphic design, content creation, or strategic thinking, SPARKS provides a space for you to express your creativity and contribute to impactful marketing initiatives. The benefits extend beyond project work—network with like-minded individuals at exclusive events, enhance your skills through professional development opportunities, and build a robust portfolio that showcases your practical experience.
SPARKS offers a unique avenue for leadership development, allowing you to take on active roles within the organization and contribute to shaping the direction of marketing initiatives within UF-AMA. Join SPARKS to not only enhance your resume but also to become an integral part of a community that is shaping the future of marketing at UF-AMA.
LEARN MORE ABOUT OUR
Market Research Analyst
Your role is to gather and analyze data on market trends, consumer behavior, and competitive landscapes, providing valuable insights that guide strategic decision-making within the organization.
Your focus is on developing and implementing high-level strategies to achieve organizational goals. You'll assess market opportunities, evaluate competition, and formulate plans that drive sustainable growth and success.
You are responsible for crafting and managing the brand identity of a company. This includes developing strategies to enhance brand recognition, creating compelling messaging, and ensuring consistent brand representation.
IGNITE YOUR FLAMES