University of Florida
Fueling the Future of Marketing
This year's conference theme will explore how marketing is evolving from the rise of Ecommerce and how Generation Z is reshaping consumer expectations to the power of social media and AI in shaping the future of the industry.
Registration
Due to high demand and limited spots, this year's conference will follow a pre-registration model. Pre-register now, and once the period closes, we’ll notify confirmed attendees by email. You’ll have 48 hours to secure your spot with a $15 ticket before it’s offered to someone on the waitlist.
Keynote Speaker
Brendan
Witcher
VP & Principal Strategy Analyst
Jay Nigrelli
President, DTC and 1P Ecommerce
Competitions
$2500 in prizes
Design Strategy
Our Design Strategy Competition challenges teams to create a standout visual design project for Brooks, a leading name in footwear. You’ll combine your graphic skills with strategic thinking to craft marketing creative that is not only striking but also impactful.
Sponsored by...
Social Entrepreneurship
Mr. Jamie Kraft
Director, UF Entrepreneurship & Innovation Center
Social Media & AI
Our Social Media & AI Competition challenges your team to uncover strategic insights using AI-powered social media listening. You’ll turn what audiences are saying into content that resonates and prove how using social media as a listening tool can drive marketing grounded in real-world behavior.
Sponsored by...
Sales Roleplay
Our Sales Competition puts you in the shoes of a top salesperson, where your negotiation tactics, strategic thinking, and relationship skills will be tested against real-world challenges with Procter & Gamble, a global leader in consumer goods.
Sponsored by...
Workshops
Professional Selling
Dr. Steven Tufts
Former UF Clinical Professor and AMA Advisor
Digital
Marketing
Dr. Valeria Mardia
Lecturer, Digital Marketing Analytics
Marketing Strategy
Our Marketing Strategy Competition challenges teams to develop a full marketing strategy for Black Rifle Coffee Company. You’ll tackle everything from market research and brand positioning to creative execution and measuring results — putting your marketing skills to the ultimate test.
Sponsored by...
Retail
Innovation
UF Retail Society
Conference Schedule
Whether you want to compete in multiple competitions or only attend workshops, there is something for everyone!
On the right, you will see our full schedule of activities. Time slots with overlapping blocks indicate that you can either participate in a competition or attend the designated workshop. This lets you customize and make the most of your experience.
