University of Florida
WHERE STUDENTS GO BEYOND
An AMA Immersion Experience is taught in a 2-credit Fall course dedicated to developing real-world problem solvers through hands-on strategy, collaboration, and experiential learning while preparing students to compete in the AMA National Case Competition.
Where Students Reach Beyond the Horizon with
Real-World Problem Solving
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How We Go Beyond
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Four Departments. One Vision.
EDITING
The Editing Department is responsible for transforming ideas, research, and strategy into a polished final deliverable ready for AMA Nationals.
RESEARCH
The Research Department is responsible for uncovering market, consumer, and industry insights that build the foundation for the case solution.
STRATEGY
The Strategy Department is responsible for turning research and insights into actionable marketing solutions that address the case challenge.
CREATIVE
The Creative Department is responsible for bringing the team’s strategy to life through impactful visuals, branding, and storytelling.
Why Go Beyond The Horizon?
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Taught by UF Marketing Professor and AMA Advisor Dr. Swann
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Tackle a real-world marketing case through a 2 credit course
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Hands-on learning teamwork experience in research, strategy, and the creative departments
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The case is released by AMA Nationals and will be a nationwide known brand
HORIZONS Applications are now closed
Next Semester Interest Form
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Our Impact
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285.7%
Increase In Applications
GROWTH AND IMPACT
AMA NATIONALS
COMPETITIVE FIELDS
Semi-Finalists 2025-2026
Honorable Mention
2024-2025
85+
Other AMA chapters competed
EXPLORE
Our Past Case Sponsors
Stay Connected
@HORIZON.UFAMA
